Our story
AURORA was born from a sensitive way of understanding spaces: as an extension of the people who live in them.
The story begins in 1984 as AS Interiores, specialising in made-to-measure curtains and bed linen for homes and hotels.
Since then, the brand has grown into a comprehensive design studio, able to take on anything from a single intervention to the complete execution of a project, always with the same care for materials, process and every detail.
“A well-designed space is not a luxury. It is a need of the spirit.”
Founder
From the very beginning, Aurora Alam de la Rocha understood that designing a space meant much more than decorating it: it meant interpreting a way of living.
That vision gave rise to AS Interiores in 1984 and remains present in every stage of the brand. Her artisanal sensitivity, aesthetic rigour and attention to detail defined a way of working in which every material, proportion and decision follows an intention.
“Design is not decoration. It is a way of understanding life.”
AS Interiores was created to meet a specific need: crafting curtains and bed linen to a higher standard for homes and hotels.
What began as a specialised service soon became a broader outlook on interior design. From its first projects, the brand committed to carefully selected materials, tailored solutions and a close relationship with every client.
A small office, a family vision and a conviction that endures: beauty takes sensitivity, precision and time.
Dominican Republic.
A design proposal with local roots, an artisanal calling and a deeply personal outlook.
Building a four-level facility brought craftsmanship to the heart of every project.
Bringing our own workshops in-house strengthened control over quality, customisation and finishes, making it possible to guide each piece from the first idea to its final form.
Textiles, shapes and finishes worked by expert hands to restore, transform or create one-of-a-kind pieces.
Furniture conceived from the proportions and needs of each space, with care for the material and its permanence.
Surfaces that gain depth through carefully applied techniques, textures and finishes.
Producing in-house was not just an expansion. It was a way of protecting the intention behind every detail.
In 2006, Aurora opened the doors of a space designed not only to sell, but to inspire. For the first time, clients could walk through settings, touch the textiles, appreciate the finishes and discover how combining materials could transform the atmosphere of a space.
Every selection — linen, velvet, wood, stone and decorative objects — answered to the same vision: creating balance through materials.
The store became a meeting point to explore, find inspiration and make decisions with the guidance of specialists.
An identity that brings together the whole brand experience
Aurora Ideas: Espacios was created to consolidate a comprehensive design offering. A project is no longer seen as the sum of separate elements, but built as a complete experience in which every material, piece and decision is part of the same story.
The new stage adds settings designed to show how fabrics, furniture, objects and proportions live together in a space, along with a studio dedicated to developing complete interior design projects.
Features in specialised publications strengthen AURORA’s recognition as a benchmark of signature residential design in the Dominican Republic.
A timeline that is also a line of principles
1984
A proposal specialised in made-to-measure work begins, guided by artisanal sensitivity.
2006
Opening the store turns the selection of textiles and objects into a sensory experience.
Today
The same essence, still evolving to create spaces with intention.
1998
Our own upholstery, cabinetmaking and paint workshops broaden the possibilities of every project.
2009
The brand consolidates its vision as a comprehensive interior design studio.
Today AURORA brings together more than four decades of knowledge, sensitivity and craft in a comprehensive interior design offering.
The studio guides each project from concept to completion, integrating space planning, custom furniture design, material selection and creative direction.
Every stage follows the same vision, so the final result keeps its coherence, identity and attention to detail.
Present in Santo Domingo, Punta Cana and La Romana.